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Best buds

Dairy snack innovators Dairy Concepts Ireland had a humdinger of an idea for an all-natural dairy snack pod they called Fruchee. It had all the makings of a surefire lunchbox hit - now all they needed was a winning brand.

When we got our hands on the physical product itself, we looked at the challenge through the eyes of a child and were instantly inspired. We proposed building a brand universe filled with unique characters using the pods themselves as building blocks. The client loved it, so off we went to create tribes of collectable, charming, nerdy, cheeky and often naughty Fruchee Friends. The characters celebrate happiness and diversity, and in turn appeal to kids and parents alike. What’s not to like?

"The team at Dynamo are an absolute pleasure to work with and we are delighted with the packaging created for Fruchee. They have developed a visual ID which communicates both the rational and emotional benefits of the product along with our desired versatility for brand stretch."

Paul Simpson

Sales Director, Dairy Concepts Ltd.

Distinctions

  • Shortlisted for Top 3 in IDI Awards
  • Nominated SIAL Innovation Awards, Paris 2016.
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