Located just off Dublin’s northeast coast, Lambay Island is a mysterious chunk of verdant volcanic rock that’s cultivated all manner of stories down the years – and now, it’s given its name to a unique new Irish whiskey brand.
The island’s owner, the 5th Baron of Revelstoke, has partnered with legendary French cognac house Camus to create the first Irish Whiskey to be finished in cognac barrels. Which, in the island's environs are exposed to the unforgiving coastal elements — delivering its distinctive character.
We created the new brand by distilling everything we learnt about Lambay’s rich past and environment into a concept we called 'An Odyssey of Oddity'. A story celebrating the island’s many appealing eccentricities (think Lewis Carroll meets Jules Verne); inhabited with colonies of wallabies and seabirds, ringing with tales of infamous parties and happenings — delivered in a poetic tone of voice.
We created our brand iconography – a dinner-jacketed puffin (another bird which calls Lambay home), bespoke illustrations and brand colours inspired by the Irish Sea, sky and the island’s sunsets. A differentiated brand to compete within a highly-competitive whiskey market and to do justice to the vision of the whiskey's creators.