They say that ‘fortune favours the brave’. We certainly agree with that, and so do Heineken Ireland. That’s why they asked us to help develop the ultimate challenger, Orchard Thieves, intended to seriously shake up the Irish cider landscape.
In the summer of 2015, Orchard Thieves was thunderously launched throughout Ireland with a ‘Blitzkrieg’ of a campaign. It was an immediate hit with Irish consumers and the brand became a household name within weeks. The Orchard Thieves clothing pays no heed to the usual graphic conventions of the cider world; it’s unapologetic, single-minded and strikingly unique. Its success in Ireland has been unprecedented, so much so that the brand is now being rolled out across Europe.