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	<title>Dynamo</title>
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	<link>http://www.dynamo.ie</link>
	<description>Building Bold Brands Since 1992</description>
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		<title>Avonmore Heart Active</title>
		<link>http://www.dynamo.ie/blog/2012/avonmore-heart-active</link>
		<comments>http://www.dynamo.ie/blog/2012/avonmore-heart-active#comments</comments>
		<pubDate>Fri, 16 Mar 2012 17:41:37 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1195</guid>
		<description><![CDATA[Introducing new Avonmore Heart Active Milk! Dynamo worked closed with Glanbia to generate the brand name Heart Active as well as the visual identity and packaging for one of the most exciting NPD launches this year. Avonmore have developed milk &#8230; <a href="http://www.dynamo.ie/blog/2012/avonmore-heart-active">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Introducing new Avonmore Heart Active Milk!</p>
<p>Dynamo worked closed with Glanbia to generate the brand name Heart Active as well as the visual identity and packaging for one of the most exciting NPD launches this year.</p>
<p>Avonmore have developed milk with added plant sterols, an easy way to get your plant sterols everyday for those of you who are interested in reducing your cholesterol.</p>
<p>Enjoy as part of a healthy balanced diet and active lifestyle.</p>
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		<title>OFFSET 2012</title>
		<link>http://www.dynamo.ie/blog/2012/offset-2012</link>
		<comments>http://www.dynamo.ie/blog/2012/offset-2012#comments</comments>
		<pubDate>Thu, 08 Mar 2012 16:10:41 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1169</guid>
		<description><![CDATA[The countdown is finally almost over and Ireland&#8217;s biggest creative festival is about to kick off! Tomorrow sees the launch of Offset 2012 at the Grand Canal Theatre in Dublin. With a combination of the best Irish and International creatives &#8230; <a href="http://www.dynamo.ie/blog/2012/offset-2012">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The countdown is finally almost over and Ireland&#8217;s biggest creative festival is about to kick off! Tomorrow sees the launch of Offset 2012 at the Grand Canal Theatre in Dublin.</p>
<p>With a combination of the best Irish and International creatives coming to the stage, this festival promises to blow your mind! We are so excited we probably won&#8217;t sleep tonight&#8230; Hope to see some of you there! Check out www.iloveoffset.com for more information. </p>
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		<title>Barrettstown</title>
		<link>http://www.dynamo.ie/blog/2012/barrettstown</link>
		<comments>http://www.dynamo.ie/blog/2012/barrettstown#comments</comments>
		<pubDate>Wed, 22 Feb 2012 11:01:35 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1160</guid>
		<description><![CDATA[Dynamo are delighted to announce that Barrettstown is our chosen charity for pro-bono work again in 2012. Barrettstown is an absolutely amazing charity who provides Therapeutic Recreation for seriously ill children and their families. It is an honour for us &#8230; <a href="http://www.dynamo.ie/blog/2012/barrettstown">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Dynamo are delighted to announce that Barrettstown is our chosen charity for pro-bono work again in 2012.</p>
<p>Barrettstown is an absolutely amazing charity who provides Therapeutic Recreation for seriously ill children and their families. It is an honour for us to work with them in developing their brand and communications materials and we hope that our contribution goes some way towards helping them to grow and help even more children in years to come. </p>
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		<title>20 Years&#8230; Is that the time already?</title>
		<link>http://www.dynamo.ie/blog/2012/20-years-is-that-the-time-already</link>
		<comments>http://www.dynamo.ie/blog/2012/20-years-is-that-the-time-already#comments</comments>
		<pubDate>Tue, 10 Jan 2012 16:43:47 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1120</guid>
		<description><![CDATA[With no small amount of pride and hardly any humility or modestly,  I can announce that Dynamo are 20 years old in 2012. It’s been a mind blowing and enjoyable journey thus far and I feel incredibly fortunate to have &#8230; <a href="http://www.dynamo.ie/blog/2012/20-years-is-that-the-time-already">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>With no small amount of pride and hardly any humility or modestly,  I can announce that Dynamo are 20 years old in 2012.</p>
<p>It’s been a mind blowing and enjoyable journey thus far and I feel incredibly fortunate to have worked with some great clients, great friends and the best creative talents known to man or beast.</p>
<p>Ireland has been through so many dramatic changes since 1992, some wonderful, others woeful. However, as a nation we are still here and still fighting the fight.</p>
<p>Dot coms made us, broke us and then made us again. Politicians continued to take bribes and tell lies. Banks wouldn’t lend us a cent*, then threw money around like LA gangster rappers.</p>
<p>Cruelly, where we are today as a nation is not too different to where we were back in 1992 [give or take a few hundred billion of pointless debt] We know now as we did then that the only way we are going to get out of this mess will be largely through our own self determination, intelligence and hard graft.</p>
<p>Great creativity in communicating our wares is even more important now than it was in 1992. The rules of engagement and the marketing channels have vastly changed, however the core principles remain the same. An enduring brand must meet a genuine customer need, have a razor sharp proposition, be market driven and ultimately have a compelling reason to believe.</p>
<p>In Dynamo, we have always had a steadfast conviction that great design matters. We are always on our client’s side and have a deep desire to help them prosper. I believe this tenet has helped us endure and continue to grow as a studio.</p>
<p>Although the environment is tough and budgets are tight we are really looking forward to the challenges ahead and plan to continue evolving, diversifying and setting ourselves new creative challenges.</p>
<p>Bring on 2012.</p>
<p>Jamie Helly, Managing Director.</p>
<p>*The bank turned down our loan application for the £10,000 we needed to start the business. I subsequently borrowed the princely sum from a friend.</p>
<p>The entire 10k bought..</p>
<p>1 x Mac Classic [crap]</p>
<p>1 x Mac II with 8mgs of memory [unbelievably crap]</p>
<p>1 x Black and white laser printer [of no fixed origin]</p>
<p>8 x weeks wages [that’s approximately 2 months in todays money]</p>
<p>On mature reflection, we should have bought Apple shares.</p>
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		<title>BFree Pop Up Store</title>
		<link>http://www.dynamo.ie/blog/2011/bfree-pop-up-store</link>
		<comments>http://www.dynamo.ie/blog/2011/bfree-pop-up-store#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:55:57 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1085</guid>
		<description><![CDATA[We are really excited about the opening of Bfree&#8217;s new pop up store on Duke Street &#8211; just off Grafton Street. Check it out and while you&#8217;re there, try the products for yourself. They are a fantastic range of gluten &#8230; <a href="http://www.dynamo.ie/blog/2011/bfree-pop-up-store">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We are really excited about the opening of Bfree&#8217;s new pop up store on Duke Street &#8211; just off Grafton Street. Check it out and while you&#8217;re there, try the products for yourself.<br />
They are a fantastic range of gluten and wheat free breads that not only look good but are amazingly tasty and healthy too.</p>
<p>Dynamo developed the BFree brand name, identity and full range of packaging design and we wish the BFree team all the best with their pop up store (which runs until the new year) and product launch in Dunnes Stores this week.</p>
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		<title>Try Something Special&#8230;</title>
		<link>http://www.dynamo.ie/blog/2011/try-something-special</link>
		<comments>http://www.dynamo.ie/blog/2011/try-something-special#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:31:12 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1092</guid>
		<description><![CDATA[Fancy a tipple this festive season? Bulmers have just launched their new range of flavoured ciders; Specials, a great new edition to the Bulmers family. Try the sweet and tart tasty blend of spiced apple &#38; rhubarb or the smooth &#8230; <a href="http://www.dynamo.ie/blog/2011/try-something-special">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Fancy a tipple this festive season? Bulmers have just launched their new range of flavoured ciders; Specials, a great new edition to the Bulmers family.</p>
<p>Try the sweet and tart tasty blend of spiced apple &amp; rhubarb or the smooth mellow spiced apple &amp; honey.</p>
<p>We&#8217;d also like to wish our lovely clients in Bulmers a very Special Christmas and a happy new year. Cheers!</p>
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		<title>Half A Dozen Ways To Celebrate The Season</title>
		<link>http://www.dynamo.ie/blog/2011/half-a-dozen-ways-to-celebrate-the-season</link>
		<comments>http://www.dynamo.ie/blog/2011/half-a-dozen-ways-to-celebrate-the-season#comments</comments>
		<pubDate>Tue, 13 Dec 2011 10:57:29 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Fun Stuff]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/blog/2011/half-a-dozen-ways-to-celebrate-the-season</guid>
		<description><![CDATA[With the year that was 2011 now nearly over, we want you to get to Turkey Towers and the Eastenders Christmas omnibus that little bit easier. So, we&#8217;ve designed half a dozen Christmas cards for you to print out yourself &#8230; <a href="http://www.dynamo.ie/blog/2011/half-a-dozen-ways-to-celebrate-the-season">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>With the year that was 2011 now nearly over, we want you to get to Turkey Towers and the Eastenders Christmas omnibus that little bit easier. So, we&#8217;ve designed half a dozen Christmas cards for you to print out yourself to give to your loved ones.</p>
<p>All you&#8217;ve got to do is download any of the designs you like below, print out the pdf on decent white card, fold in half, pop it in an envelope and you&#8217;re done&#8230; Then it&#8217;s time to put your feet up and pop open the fizz! Cheers!</p>
<p><a href="http://www.dynamo.ie/downloads/DYNAMO2011_Tree.pdf" target="_blank">Click to download Tree</a></p>
<p><a href="http://www.dynamo.ie/downloads/DYNAMO2011_Snowflakes.pdf" target="_blank"> Click to download Snowflakes</a></p>
<p><a href="http://www.dynamo.ie/downloads/DYNAMO2011_Reindeer.pdf" target="_blank"> Click to download Reindeer</a></p>
<p><a href="http://www.dynamo.ie/downloads/DYNAMO2011_Baubles.pdf" target="_blank"> Click to download Baubles</a></p>
<p><a href="http://www.dynamo.ie/downloads/DYNAMO2011_Santa.pdf" target="_blank"> Click to download Santa</a></p>
<p><a href="http://www.dynamo.ie/downloads/DYNAMO2011_Presents.pdf" target="_blank"> Click to download Presents</a></p>
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		<title>A tale of homegrown success</title>
		<link>http://www.dynamo.ie/blog/2011/a-tale-of-homegrown-success</link>
		<comments>http://www.dynamo.ie/blog/2011/a-tale-of-homegrown-success#comments</comments>
		<pubDate>Thu, 08 Dec 2011 18:21:09 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1012</guid>
		<description><![CDATA[We were very proud of ourselves and O&#8217;Donnells Hand Cooked Irish Crisps for receiving a Special Commendation for Packaging at the Design Business Ireland Awards last week. Since they launched in 2010, O&#8217; Donnells have gone from strength to strength &#8230; <a href="http://www.dynamo.ie/blog/2011/a-tale-of-homegrown-success">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We were very proud of ourselves and O&#8217;Donnells Hand Cooked Irish Crisps for receiving a Special Commendation for Packaging at the Design Business Ireland Awards last week. </p>
<p>Since they launched in 2010, O&#8217; Donnells have gone from strength to strength and are now selling bags and bags of their tasty crisps in Ireland, the UK and Austria. Made using homegrown potatoes from Ed O&#8217; Donnell&#8217;s Seskin Farm in Tipperary and flavoured using locally sourced ingredients, these crisps are seriously delicious. It&#8217;s great to see a true Irish success story and we are delighted to have been a part of the journey. </p>
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		<title>Congratulations Tayto!</title>
		<link>http://www.dynamo.ie/blog/2011/congratulations-tayto</link>
		<comments>http://www.dynamo.ie/blog/2011/congratulations-tayto#comments</comments>
		<pubDate>Wed, 23 Nov 2011 10:21:43 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Packaging]]></category>
		<guid isPermaLink="false">http://www.dynamo.ie/?p=1006</guid>
		<description><![CDATA[We were over the moon this morning to hear that Largo Foods won the Branding Award at last night&#8217;s Bord Bia Food and Drink Industry Awards for their work on the Tayto brand. Since purchasing the Tayto brand in 2006, &#8230; <a href="http://www.dynamo.ie/blog/2011/congratulations-tayto">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We were over the moon this morning to hear that Largo Foods won the Branding Award at last night&#8217;s Bord Bia Food and Drink Industry Awards for their work on the Tayto brand. Since purchasing the Tayto brand in 2006, Largo Foods have used innovative and fun marketing initiatives to grow and promote the brand.</p>
<p>We&#8217;ve seen Mr. Tayto search for the perfect woman, run in the general election and more recently, become a park ranger at his latest venture &#8211; Tayto Park. Well done Largo Foods &#8211; we&#8217;re looking forward to seeing what Mr. Tayto does next!</p>
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		<title>Welcome One and All</title>
		<link>http://www.dynamo.ie/blog/2011/bold-yet-stylish</link>
		<comments>http://www.dynamo.ie/blog/2011/bold-yet-stylish#comments</comments>
		<pubDate>Tue, 15 Nov 2011 10:33:10 +0000</pubDate>
		<dc:creator>webmaster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://dynamo.kco.ie/?p=734</guid>
		<description><![CDATA[Welcome to Brand New, our shiny new blog which will feature new projects we’re working on, opinion pieces by people within the business here and also people we love, news on other bits and pieces we’re involved in and, most &#8230; <a href="http://www.dynamo.ie/blog/2011/bold-yet-stylish">More <span class="meta-nav">&#62;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Welcome to Brand New, our shiny new blog which will feature new projects we’re working on, opinion pieces by people within the business here and also people we love, news on other bits and pieces we’re involved in and, most importantly, some special treats to keep you interested.</p>
<p>Hopefully you’ll find our future posts informative and entertaining, we’re going for Al Gore meets Spongebob on a speed date organised by Zsa Zsa Gabor, so let’s see if we succeed.</p>
<p>Cheers, The Dynamo Team</p>
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