Wake me up
Kerry Foods launches Go Go’s
When Kerry Foods approached us with the ambition to ‘explode adult dairy snacking’ we couldn’t wait to get stuck in. Kerry made a pre-emptive strike by introducing us to their surprising, unique cheese based combinations that pack in some serious nutritional benefits for the consumer. We targeted our thinking on developing a striking brand to match. Go Go’s snack ranges disrupt conventional snacking, stand for something greater, bolder, and are in tune with what millennials want while embodying Kerry Foods brand values, ‘Gutsy Enlivenment’. We are delighted with the result which perfectly balances natural, handmade elements with a punky attitude. A bright, bold, modern brand with a personality that “put’s a little oomph in your day”.
Amanda Ryan, Senior Brand Manager for Kerry Foods: “Dynamo, experts in their field, brought their passion, design, and strategic experience to the project. Working closely with the team we quickly nailed the visual identity for GoGo’s, and together created a brand that is full of taste, energy, and OOMPH. The result - February 2017 we launched GoGo’s adult dairy snacking brand into United Kingdom and Ireland retail markets”.