When Today FM came to us with the challenge of evolving their brand identity and visual world to reflect their new brand positioning, ‘chomping at the bit’ didn’t even cover it. After all, it’s not everyday that one of the nation’s largest media brands hands you the key to their home. As a household name, with a strong heritage and an army of loyal listeners, we knew we had to tread carefully and ensure we embraced the new, while retaining the things that were iconic about the brand. We are so proud of the result – a modern, dynamic brand, that captures the essence of Today FM’s brand positioning and warm, fun personality.
The rebrand has been in development for 6 months and encompassed a full overhaul of the brand’s collateral, offices, studios, digital media and communications materials.
Róisín Reilly, Marketing Manager for Today FM: “Today FM is a household name with a strong brand heritage, notable by our iconic yellow. Our new identity retains the strength of that heritage and conveys the personality and authenticity that we’ve become known for. We’re excited that the time has come to finally unveil this evolution. Dynamo have been a terrific creative partner and have exceeded our expectations at every stage of the process. This marks the start of a new and very exciting chapter for Today FM.”