Posted by :
21 November 2011
BWG Foodservice, a nationwide wholesaler of food products to the food industry, was primarily perceived as an ambient food supplier and not as a supplier of fresh or frozen produce. They approached us to reposition and overhaul the identity of their foodservice brand.
Going up against the established market leaders gave us the opportunity to reposition BWG Foodservice as a younger, more innovative brand. We redesigned the identity as vibrant and fresh, and working closely with BWG developed an everyday yet professional foodie tone of voice that engaged honestly with their target market.