Posted by :
21 November 2011
When you spend at least a third of your life asleep, it’s important you have the right bed. Kaymed are experts in inventing new technologies to help us sleep soundly. With the development of new innovations comes the need for customer communications that clearly impart the product benefits. – Which is where we come in.
After several workshops with the client’s NPD guys, engineers, and marketers we developed a keen sense of the market context and the consumer needs. Equipped with these insights, we then developed brand names, product positioning and design systems that underpin and enhance the Kaymed product range. Working closely with our client, we have developed technology based sub brands such as K3Gel, Inspiro and MySleep that ensure the advanced features of the products are clearly communicated.