Kilbeggan Whiskey

Distilled Thinking Required

Posted by :
21 November 2011

The distillery in Kilbeggan is the world’s oldest, and dates all the way back to 1757. The distillery is still fully functioning and produces some of the finest single malts and blends Ireland has to offer. A visit to the old place is highly recommended.

Cooley Distillery asked Dynamo to audit the Kilbeggan whiskey brand and to exfoliate the multitude of on-pack messages in order to reach a clear distinguishable product proposition. We crafted a completely new look for the brand that clearly communicates the unique history, provenance and craft of the distillery and indeed, good stuff.

Following its relaunch, sales in the first 12 month rose by an astonishing 11%

We are continuing to work with Cooley in the development of further additions to the range, including a Peated Whiskey, a 9 Year Old Single Malt and a superb 12 Year Old Limited edition.