Merlyn Showering
It's all about Experience
Posted by :
21 November 2011
Merlyn Showering know that their shower enclosures are amongst the best in the world, yet consumer research told them that their brand awareness was very low.
Merlyn needed to ensure customers understood the superb craft and engineering that goes into their products and to communicate this message in a busy overcrowded showroom environment.
By distilling the real story behind the products and devising the new Merlyn tagline ‘it’s all about the experience’, we were able to communicate that Merlyn don’t just make shower enclosures – they design, engineer and craft the finest showering environments in the world. It was then up to the design to get this message across, we think we succeeded.
"The clarity and finesse that Dynamo has brought has allowed Merlyn to clearly market the brand but also to help identify new opportunities in the product portfolio."
Emma Heduan, Marketing Manager, Merlyn Showering
Emma Heduan, Marketing Manager, Merlyn Showering