Posted by :
15 November 2012
Dynamo were approached by Ronan McNamee, who introduced the concept of in-store bakery to Ireland (Cuisine de France), to develop a brand name and visual identity for a new range of freshly baked wheat and gluten free breads.
Working closely with the NPD and Marketing teams, Dynamo then developed the BFree brand name, identity and full range of packaging for the compliment of products, including fresh baguette, white & brown loafs and brown rolls. We also developed concepts for supporting trade and retail display graphics as well as the consumer website.
All BFree products are now available to buy and try in a store near you so look out for them and give them a try.