Posted by :
21 November 2011
Avonmore is the current number 2 selling grocery brand in the country, so we were only too aware of the potential impact that a packaging overhaul can have. There is a wide range of products under the Avonmore brand, from Supermilk to yummy fresh soups.
Our overall ambition is to ensure that the Avonmore brand portfolio is visually cohesive while ensuring that each of the many products have their own unique character and are clearly distinguishable.