Behaviour and Attitudes

Posted by :
21 November 2011

Following an MBO, Behaviour and Attitudes wanted to refresh their visual identity and
communications to reflect the positive changes that were taking place. As the largest independent market research agency in Ireland, a rebrand is an important component of the marketing mix and must reflect the size, ambition and success of the company.

The result, a comprehensive rebrand that speaks its own mind, signifies change but also respects the firm’s legacy. Visual simplicity is king supported by an intelligently warm, tone of voice.

Bold yet stylish, this identity is a mixture of old world expertise and new world innovation.