Castlecool

Raising the Temperature

Posted by :
21 November 2011

Castlecool is Ireland’s largest independent Temperature Control and Logistics Company servicing national and international clients. To celebrate their 15th year in business, a comprehensive brand identity overhaul was needed to help to compete with much larger competitors.

Castlecool needed a rebrand that not only reflected what they do, but created real brand distinction from competitors.  We designed a distinctive ‘degree Celsius’ symbol to represent Castlecool’s core competency, temperature controlled storage. With eye-popping neon orange and brown colours, Castlecool’s trucks, buildings and communications both capture and retain your attention.