eStore at Eason
Eason Get a Big Bang for their eBooks
Posted by :
1 May 2012
The global growth in the sales of digital books is astronomical with sales ‘tripling’ month on
month in the US, in fact 1 in 5 Americans now own a tablet.
With this in mind, Eason asked us to imagine a brand new store-within-a-store concept to both retail e-readers and to promote sales of E-books through easons.com. So we developed the eStore, a bright, engaging and inviting retail concept that allows customers to explore
e-readers and understand in a simple way how they work.
Since the opening of the first eStore, sales of
e-books and e-readers have multiplied by a factor of 5; in fact Eason sold more e-readers in 3 months than in the 3 years leading up to
the launch.
Eason eStore in now being rolled out across the entire Eason estate.
"“Dynamo have played a key role in helping Eason reshape our brand proposition. The Dynamo team had an infectious passion for our brand right from the start and it showed through their commitment, dedication and professionalism. Working with Dynamo is always enjoyable, rewarding and
ultimately successful.”"
David Field
David Field