Posted by :
21 November 2011
Having dressed everyone from Bill Clinton to the 2006 Ryder Cup team, Louis Copeland is one of Ireland’s best known and most well-respected tailors, the last of a dying breed on today’s high street.
With 10 years gone by since his last brand refresh, we had the dream job of taking a fresh look at the brand and reinvigorating the look and feel at every touchpoint. We considered everything, from shirt labels and packaging to outdoor signage.
The result was a complete overhaul of the brand, with a modern look that remained loyal to the core brand propositions of tradition, craft and care.