Superquinn

Posted by :
21 November 2011

In late December 2005 we were successful in winning an 8 way international pitch to overhaul the entire Superquinn brand .

The project, which encompasses all aspects of the retailer’s brand identity and packaging was awarded to ourselves after an 8 company pitch from firms in both Ireland and the UK.

Over the 5 years since, we carried out an extensive overhaul of the brand which includes, the development of a new Superquinn ‘own brand’ range, an extensive new gourmet range SQ, a new Organics range and also a new range of household products under the ‘Essentials’ brand name.