Let’s Talk

Let’s Talk

Today’s fresh new look

When Today FM came to us with the challenge of evolving their brand identity and visual world to reflect their new brand positioning, ‘chomping at the bit’ didn’t even cover it. After all, it’s not every day that one of the nation’s largest media brands hands you the keys to their front door.

Given that the station is such a household name, with massive affection and an army of loyal listeners, we knew we had to tread carefully to ensure we embraced the new, while retaining what’s great about the brand. We have to say, we are very, very proud of the result – a modern, dynamic new visual identity that captures the energy and spirit of a much loved radio station.

“…Dynamo have been a terrific creative partner and have exceeded our expectations at every stage of the process. This marks the start of a new and very exciting chapter for Today FM.”

Róisín Reilly

Marketing Manager, Today FM.


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