Back of the net!
Ever since we delivered it last year, we’ve been really proud of our work on eir Sport’s 2016 launch campaign. From brand identity and guidelines to broadcast graphics, BTL campaigns and a full collateral redo, it feels like most of us in the studio worked on some aspect of it at some stage or other. It’s been a real team effort and we all love the results.
Of course, as Arsene Wenger famously once said, “everyone thinks they have the prettiest wife at home”. So it’s nice to discover that other people think it’s great work too, like the folk at the An Post Smart Marketing Awards, who gave us two “Foxes” for it last Thursday…
The awards in question were a Gold for Targeted Integrated Campaign and a Silver for Smartest Use of Data. Both were given in the Media Strategy Impact category, which recognises clever use of channels and technologies, and both are now back home sitting pretty here on Ormond Quay. It’s always nice to see hard and heartfelt work get rewarded like this, so congratulations to everyone who lined us up for this 1-2 podium finish!