Alternatives is Ireland’s leading and best-respected marketing, digital, data and customer talent specialist. From fulltime placements to shorter-term contractors and consultants, they offer a diverse range of talent solutions to Ireland’s most prestigious companies. Their passion is to help businesses thrive while also guiding the people they place to develop great careers.
Brand guru Karen O’Neill, Founder Director Sandra Lawler and Managing Director Charley Stoney, tasked Dynamo to reignite the Alternatives brand identity, digital presence and overarching messaging. Working in close partnership with the team we were given the freedom to extensively evolve the firms’ visual identity and marketing collateral.
The result is a completely re-energised visual identity design, applied across every digital and environmental touchpoint. Coupled with this, we developed a powerful messaging campaign, playing on the two elements of the Alternatives brand- Alter (your trajectory) and Natives (new natives, new ways of working) that underpins Alternatives’ unending commitment to provide new talent solutions to positively impact the trajectory of both clients and candidates.
“Led by the inspiring Jamie Helly and the brilliant Róisín Ní Ráighne, the Dynamo team brought their full design and branding creativity and expertise to bear. They designed our evolved brand and brought it to life in our office, on our website and in all collateral. We could not be happier with the results of our collaboration.”
Sandra Lawler, Founder Director.