Compu b becomes Select and dominates both Irish and UK markets

Rebranding Ireland’s largest Apple Store

The Aim

Compu b, Irelands most established Apple Reseller took the decision to acquire Stormfront, the UK’s APR giant in 2019. The acquisition would see the company expand its estate to 27 stores, making it the largest premium Apple Reseller across both territories. 

Following the acquisition, the decision was taken to align both businesses under a new brand. 

Our brief was to develop an iconic, energetic identity and brand world that harmonises the retailer’s exquisite product range and extensive service portfolio.

Project

Select

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The Game

Once the name ‘Select’ had been established, core to the project brief was nailing a visual identity that could effectively distinguish the 3 key pillars of the business; Retail, Education, and B2B.

To this end, we created flexible design systems, utilising bold colour and graphic language that enables clear distinction across the wide range of offerings. The identity has been designed to work effectively in both retail and digital environments without the need for any adaptations.

The result is a modern, fresh and dynamic new brand that translates beautifully into retail interior design, complimenting the product range while also remaining visually distinctive and unique.

The Game

Once the name ‘Select’ had been established, core to the project brief was nailing a visual identity that could effectively distinguish the 3 key pillars of the business; Retail, Education, and B2B.

To this end, we created flexible design systems, utilising bold colour and graphic language that enables clear distinction across the wide range of offerings. The identity has been designed to work effectively in both retail and digital environments without the need for any adaptations.

The result is a modern, fresh and dynamic new brand that translates beautifully into retail interior design, complimenting the product range while also remaining visually distinctive and unique.

The Fame

Select recently unveiled their two story flagship in the heart of Dublins main shopping district on South Kings Street. 

The new identity will roll-out across their remaining stores in Ireland and 23 Stormfront stores across the UK over the coming months.

The move will make Select one of the largest Apple Premium Resellers in both territories, with projected group sales of €130 million for 2022.

The Fame

Select recently unveiled their two story flagship in the heart of Dublins main shopping district on South Kings Street. 

The new identity will roll-out across their remaining stores in Ireland and 23 Stormfront stores across the UK over the coming months.

The move will make Select one of the largest Apple Premium Resellers in both territories, with projected group sales of €130 million for 2022.

Dynamo brought a innate understanding and confidence in how to bring a new brand to life in retail as well as B2B, combined with a passion for the details. Our new brand exceeded expectations and stands out as a premium Apple reseller.

Kendra Connolly
Group Marketing Director
Select

What we delivered

Brand identity design / Brand architecture / Brand manifesto and tone of voice / Retail signage design / Retail Uniforms / B2B training manuals / Merchandising / Brand guidelines / Brand guardianship