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The joy of simple

Good god, the sun is shining! What better time for Heineken Ireland to launch a gorgeous new pressed cider, Appleman’s.

The opportunity

Heineken identified an opportunity for a crisp, more balanced-tasting cider, that would appeal to no-nonsense consumers looking for an alternative to the usual. Our role was to translate this insight into standout naming, brand identity and packaging to launch this challenger brand into the highly competitive Irish market.

The idea

We created a name that simply and purely celebrated the makers as well as the perfectly balanced apple taste, coupled with a visual apple mnemonic in disruptive and fresh green colour cues. Clean, clear, strong and confident, with gold leaf highlights to provide premium detailing. The end result is both highly distinctive and refreshingly simple.

We delivered

> Brand creation
> Creative territories
> Naming
> Research concepts
> Brand positioning
> Brand design
> Packaging design

The result

The new brand’s attitude reflects the security that comes from knowing the best things in life are often the simplest.

‘Dynamo worked with us from the outset creating a cider brand that would really differentiate and stand out in a busy category. From start to finish, they’ve committed wholeheartedly to working with our team to refine the proposition and maintain quality standards at all times, always helpful and with an amazing can-do attitude’

Emma Jane McKeown

Senior Brand Manager Cider
Heineken Ireland


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