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Appleman's Cider naming, packaging design and brand identity by Dynamo brand agency Dublin for Heineken
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It starts with a journey...

When Dublin Airport; the biggest airport in Ireland with more than 30 million passengers per year, put their strategic brand design services to tender, Dynamo jumped at the opportunity to partner with the iconic destination.

We first set to work on fully understanding their complex and multi-faceted business, as well as their multiplicity of both audiences and stakeholders. With this in mind, our first task was to redefine and future proof their brand architecture. The refreshed brand architecture supports their long-term business objectives, provides clarity for both B2C and B2B audiences and ultimately provides a platform that inspires growth and undiluted equity for the Dublin Airport brand.

Working closely with the Marketing and Commercial teams equipped us with the information needed to truly become a strategic creative partner that delivers results that effortlessly connect, inspire and engage their audiences.

Dynamo delivered:

> Strategic brand design
> Planning and Insights
> Establishment of new brand architecture (Dublin Airport)
> New brand development
> Brand toolkit design and roll out
> Brand guardianship
> Tender support
> Production of artwork
> Copywriting
> Motion graphics and video

The impact:

Building equity back into the Masterbrand has enabled Dublin Airport to confidently realise their ambitions. Their journey has only just begun.

"Dynamo are a great strategic design partner for daa/Dublin Airport and have helped us deliver significant strategic design projects and have delivered a new standard in design for us. From shaping a coherent master brand identity that allows our portfolio of products and services to develop consistently within a defined brand architecture, to developing a new Lounge concept, defining and shaping our daa employer brand identity and suite of design tools, or creating sales materials and digital toolkits, Dynamo’s work is not only strategically correct, but embodies really strong contemporary design aesthetics and excellence in execution. Dynamo have also built great relationships with diverse business units within the organisation, delivering a variety of design work from B2B tender documents, to economic reports to internal presentation tools, so we have a fully rounded Design agency able to deliver strategy, creative and account management to cater to a wide variety of briefs".

Sinead Quish

Head of Consumer and Digital Marketing, Dublin Airport

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