We first set to work on fully understanding their complex and multi-faceted business, as well as their multiplicity of both audiences and stakeholders. With this in mind, our first task was to redefine and future proof their brand architecture. The refreshed brand architecture supports their long-term business objectives, provides clarity for both B2C and B2B audiences and ultimately provides a platform that inspires growth and undiluted equity for the Dublin Airport brand.
Working closely with the Marketing and Commercial teams equipped us with the information needed to truly become a strategic creative partner that delivers results that effortlessly connect, inspire and engage their audiences.
> Strategic brand design
> Planning and Insights
> Establishment of new brand architecture (Dublin Airport)
> New brand development
> Brand toolkit design and roll out
> Brand guardianship
> Tender support
> Production of artwork
> Motion graphics and video
Building equity back into the Masterbrand has enabled Dublin Airport to confidently realise their ambitions. Their journey has only just begun.