When we got our hands on the physical product itself, we looked at the challenge through the eyes of a child and were instantly inspired. We proposed building a brand universe filled with unique characters using the pods themselves as building blocks. The client loved it, so off we went to create tribes of collectable, charming, nerdy, cheeky and often naughty Fruchee Friends. The characters celebrate happiness and diversity, and in turn appeal to kids and parents alike. What’s not to like?