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Appleman's Cider naming, packaging design and brand identity by Dynamo brand agency Dublin for Heineken
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The clear front runner

The name Goffs has been synonymous with Irish bloodstock sales for 150 years. At the forefront of their industry, Goffs has produced some of the highest sales figures for thoroughbred racehorses of any auction house in Europe and has hosted many famous names in its sales ring in Kildare.

Dynamo began our journey with Goffs back in 2010. This last decade has seen our creative partnership go from strength to strength. Together we have achieved a complete overhaul of the Goffs Ireland and Goffs UK brand across every touchpoint, from global sales campaigns to digital strategy from environmental design to retail design.

Working in an industry of continuous change and global influence means Dynamo must constantly push the boundaries, benchmarks and experience of the Goffs brand. We work collectively with the Goffs teams in both Ireland and the UK in crafting exciting new campaigns for every sale, event and sponsorship across the annual calendar and across the world.

We strive to exceed the same expectations as Goffs put upon themselves and the result is a brand that continues to perform and grow on a global scale.

Dynamo delivered:

> Brand strategy and architecture
> Brand communications platform
> Visual Identity
> Graphic brand system
> Brand tone of voice
> Brand engagement content
> Communications design
> Identity guidelines
> Employer engagement programme

The result:

Over our years together, we’ve been there for it all. Goffs has gone from strength to strength in refining their communications, audiences and international appeal. From setting and breaking global auction records to contributing to the worldwide reputation of Irish racing, that passion and dedication to excellence is what drives the Goffs brand forward.

“Dynamo’s excellent work makes a real contribution to Goffs success. Each project is approached in an open way and that we are able to give honest and forthright feedback which is always accepted with great positivity, enthusiasm, passion and creativity.”

Henry Beeby

Group Chief Executive, Goffs.

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Goffs Butterflies Vimeo
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Goffs Landrover Video
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