In conjunction with a significant strategic repositioning, Dynamo carried out a radical overhaul of the brand identity and communications in 2018.
Having gone through a huge amount of change in recent years, as well as a process of redefining their brand positioning as ‘Inspiring Leadership Performance’; IMI had recognised that their existing brand identity was no longer fit for purpose.
We worked closely with the executive team in crafting brave new communications and a bold new tone of voice that we then brought to life across a wide range of marketing collateral.
The result is a powerful new visual identity and highly targeted messaging platform that fully reflects the Institute’s scale and ambition.
> Competitor audit
> Stakeholder Interviews
> Audience personas
> Messaging workshops
> Creative territories and propositions
> Brand identity design
> Tone of voice
> Hero messaging and communications
> Marketing collateral
> National press and out of home campaign
> Motion graphics
> Event and launch branding