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Let’s Talk

Appleman's Cider naming, packaging design and brand identity by Dynamo brand agency Dublin for Heineken
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IMI reimagined

IMI is Ireland’s only FT globally ranked Irish Executive Education Institute. It’s mission is to help business leaders unlock their potential by equipping them with the insights and knowhow to help shape the future of their organisations.

In conjunction with a significant strategic repositioning, Dynamo carried out a radical overhaul of the brand identity and communications in 2018.

Having gone through a huge amount of change in recent years, as well as a process of redefining their brand positioning as ‘Inspiring Leadership Performance’; IMI had recognised that their existing brand identity was no longer fit for purpose.

We worked closely with the executive team in crafting brave new communications and a bold new tone of voice that we then brought to life across a wide range of marketing collateral.

The result is a powerful new visual identity and highly targeted messaging platform that fully reflects the Institute’s scale and ambition.

Dynamo delivered:

> Competitor audit
> Stakeholder Interviews
> Audience personas
> Messaging workshops
> Creative territories and propositions
> Brand identity design
> Tone of voice
> Hero messaging and communications
> Marketing collateral
> National press and out of home campaign
> Motion graphics
> Event and launch branding

"The collaboration with Dynamo has been an excellent one! The team really immersed themselves in our brand journey and values to develop an energetic, confident and future-ready identity for us that captures the spirit of IMI. Their creativity has energised our new strategy and helped visualise the unique place that IMI occupies in the Irish market. Jamie and the team are a pleasure to work with and we look forward to collaborating with them in the future as the brand continues to develop and grow."

Copal Mathur

Head of Growth Strategy and Marketing, IMI

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