With the new strategic repositioning already underway, Dynamo carried out a comprehensive audit of the category and began to ignite the creative strategy. The first step on the journey was to navigate a clear vision for their new brand positioning – joyful invigoration – the benchmark for all brand touch-points going forward.
We took this opportunity to reimagine the brand, creating a compelling point of difference and strong emotional engagement with the core target audience - mothers with young families, looking for a brand that nourishes their life.
Working closely with the marketing and sales team, we were able to position Kelkin in the sought-after eye level upper tier shelf space, ensuring maximum visibility, delivering optimum brand recognition and recall within this busy category.
> Competitor audit
> Creative territories and propositions
> Brand identity design
> Brand packaging design
> Tone of voice
> 100+ Multi Sku rollout
> NPD Development
> Identity and packaging guidelines
Kelkin now engages with its customers as a modern, joyful brand, easily recognisable and instantly mouth-watering.