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Simplicity sells

Lisney are a leading Irish residential and commercial real estate agency who pride themselves on the power of partnership to deliver better results.

The challenge

Real estate is a business in change, facing increasing competition and fragmentation from digital disruptors. The Lisney brand had become fragmented and dated, lacking cohesion and impact across its multiple divisions.

The idea

Energised by the Einstein quote ‘if you can’t explain it simply, you don’t understand it well enough’ we set about bringing to life the Lisney positioning through every expression of the brand. A refreshed identity, more direct, confident language and a pared back yet bold design system brought consistency and coherence to the brand.

Dynamo delivered:

> Employee engagement and culture activation
> Brand communications platform
> Brand and identity refresh
> Signage design and implementation toolkit
> Marketing collateral overhaul
> Press advertising
> Direct mail campaigns

The impact:

A fit for purpose brand refresh that communicates Lisney’s point of difference to its audience. A bold and confident brand ready to deliver results for its clients.

More work