Real estate is a business in change, facing increasing competition and fragmentation from digital disruptors. The Lisney brand had become fragmented and dated, lacking cohesion and impact across its multiple divisions.
Energised by the Einstein quote ‘if you can’t explain it simply, you don’t understand it well enough’ we set about bringing to life the Lisney positioning through every expression of the brand. A refreshed identity, more direct, confident language and a pared back yet bold design system brought consistency and coherence to the brand.
> Employee engagement and culture activation
> Brand communications platform
> Brand and identity refresh
> Signage design and implementation toolkit
> Marketing collateral overhaul
> Press advertising
> Direct mail campaigns
A fit for purpose brand refresh that communicates Lisney’s point of difference to its audience. A bold and confident brand ready to deliver results for its clients.