{"id":3728,"date":"2024-01-23T18:54:32","date_gmt":"2024-01-23T18:54:32","guid":{"rendered":"https:\/\/www.dynamo.ie\/?post_type=portfolio&#038;p=3728"},"modified":"2024-04-24T13:36:43","modified_gmt":"2024-04-24T12:36:43","slug":"bushmills-12-minis","status":"publish","type":"portfolio","link":"https:\/\/www.dynamo.ie\/portfolio\/bushmills-12-minis\/","title":{"rendered":"Bushmills 12 Minis"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;586872&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;265782&#8243;][vc_single_image media=&#8221;3742&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;125691&#8243; el_class=&#8221;mobile-resize-none&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;133866&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;117049&#8243; el_class=&#8221;mt-0&#8243;][vc_column_text uncode_shortcode_id=&#8221;205856&#8243; el_class=&#8221;h4 text-red&#8221;]<\/p>\n<p class=\"p1\">The First Ever Bushmills Charity Auction<\/p>\n<p>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;205907&#8243; el_class=&#8221;h1&#8243;]Putting The Cause Into Causeway[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;194109&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;5&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;104017&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;169777&#8243;]The Aim[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;633120&#8243;]After successfully creating and launching Bushmills CRM platform (then called Bushmills Giants), we were given a mouth-watering challenge to celebrate the end of its first year live. The 2021 Causeway Collection was a series of ultra-premium, limited-edition single malt whiskeys, with each expression exclusive to a single market. This meant collectors were unable to ever get their hands on all of them in one place. Until now!<\/p>\n<p>We were entrusted with 12 complete sets of the full collection in miniature form, the only full sets in existence, and tasked with using them to increase member sign-ups while also maintaining and supporting the high-end nature of the collection.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/12&#8243; uncode_shortcode_id=&#8221;273993&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;7&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;3\/12&#8243; uncode_shortcode_id=&#8221;183500&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;141331&#8243; el_class=&#8221;text-grey h4&#8243;]Project[\/vc_column_text][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;212529&#8243; css=&#8221;.vc_custom_1706037568456{margin-top: 0px !important;}&#8221;]Creative Concept<br \/>\nProduct Innovation<br \/>\nBrand Identity Packaging Design<br \/>\nOnline Auction<br \/>\nCRM<br \/>\nAdvertising Campaign[\/vc_column_text][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;711528&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;212899&#8243; el_class=&#8221;text-grey h4&#8243;]Share[\/vc_column_text][uncode_share layout=&#8221;multiple&#8221; bigger=&#8221;yes&#8221; no_back=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;287772&#8243; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;458562&#8243;][vc_single_image media=&#8221;3745&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;123444&#8243; el_class=&#8221;mobile-resize-none&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;3746&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;125613&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221; uncode_shortcode_id=&#8221;701633&#8243; shape_dividers=&#8221;&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;123703&#8243;][vc_raw_html]JTNDc2NyaXB0JTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzdGF0aWMuZWxmc2lnaHQuY29tJTJGcGxhdGZvcm0lMkZwbGF0Zm9ybS5qcyUyMiUyMGRhdGEtdXNlLXNlcnZpY2UtY29yZSUyMGRlZmVyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTNDZGl2JTIwY2xhc3MlM0QlMjJlbGZzaWdodC1hcHAtNjlkODQ4NTAtY2UwNi00MDA3LWI3MWUtMjQzNmVkM2UwNDQyJTIyJTIwZGF0YS1lbGZzaWdodC1hcHAtbGF6eSUzRSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;867048&#8243;][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;208293&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;183747&#8243;]The Game[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;177676&#8243;]With both our community and the collection named after the iconic Giant\u2019s Causeway, we realised this was an epic opportunity for the brand to give back to the environment from which it has taken so much inspiration. So, we created the first ever official Causeway Collection auction, an online event with all proceeds donated to the Causeway Coast and Glen\u2019s Heritage Trust. We advertised the event to existing and prospective members, inviting them to \u201cSavour The Causeway\u201d, designing and producing a luxury boxset in-house to host our precious cargo.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;202517&#8243;][vc_single_image media=&#8221;3735&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;134007&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;169928&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;265782&#8243;][vc_single_image media=&#8221;3736&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;204128&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;174011&#8243; css=&#8221;.vc_custom_1703248860132{margin-top: -1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;137214&#8243;][vc_single_image media=&#8221;3748&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;201977&#8243;][\/vc_column][vc_column column_width_percent=&#8221;70&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;136484&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;183121&#8243;]The Fame[\/vc_custom_heading][vc_column_text css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;109254&#8243;]Our original target was 300 new members to bring us to a total of 4,000. In total, we enlisted <strong>2,625<\/strong>, bringing us over the 6,000 mark total. Having set a minimum target of \u00a3500 per box, our winning bids ranged from \u00a32,420- 4,580 and overall raised a staggering <strong>\u00a346,820<\/strong> for the preservation of the Causeway. A Giant success![\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;187691&#8243; css=&#8221;.vc_custom_1703248893362{margin-top: -1px !important;margin-bottom: -1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202883&#8243;][vc_single_image media=&#8221;3738&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;180590&#8243; el_class=&#8221;mobile-resize-none&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-109263&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;970432&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;751855&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243; css_animation=&#8221;bottom-t-top&#8221; uncode_shortcode_id=&#8221;134241&#8243; text_color_type=&#8221;uncode-palette&#8221;]What we delivered[\/vc_custom_heading][vc_custom_heading css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;604504&#8243; el_class=&#8221;text-white&#8221;]<\/p>\n<h2 class=\"p1\">Creative Concept | Product Innovation | Brand Identity Packaging Design | Online Auction | CRM | Advertising Campaign<\/h2>\n<p>[\/vc_custom_heading][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The First Ever Bushmills Charity Auction<\/p>\n","protected":false},"author":7,"featured_media":3736,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - 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