Joy on your way
DAA - ARI BRAND STRATEGY & VISUAL DESIGN OVERHAUL
As one of the world's most dynamic travel retailers, Aer Rianta International (ARI), at 75 years old, was ready for change. Based on a simple insight - that the buzz of the journey only truly begins once at duty free — we created a vibrant new identity and proposition that really elevated the travel experience.
Our role
Brand strategy
Visual identity
Tone of voice
Brand photography
Brand toolkit
In-store campaigns
Together, with the Dynamo team, we embarked on a journey to better the direction of travel for ARI. From the strategic intent right through to our creative expression. The new ARI brand celebrated our rich history and nicely positions us for delivering on our vision to be the world's favourite airport retailer and partner of choice. We're so happy with the outcome and very excited for the journey ahead. Thank you Team Dynamo.
