Whiteclaw reimagines cocktails
MARK ANTHONY BRANDS INTERNATIONAL — NEW BRAND CREATION
The team at White Claw had identified an opportunity to expand the brand's reach into the cocktail category and tap into a consumer need for maximum flavour and taste, without compromising on the quality or lightness the brand is famous for. Recognising that this new proposition had to both leverage White Claw’s equity and communicate something entirely new and different for the brand - our role was to stretch the potential and deliver a disruptive, unexpected creative solution that delivered immediate impact. Introducing...Clawtails.
Our role
Brand strategy
Packaging design
Brand world design
US Roll-out
The team at Dynamo really pushed the creative boundaries, challenged our thinking and ultimately delivered a brand identity that is fresh, disruptive and spot on for our audience.
