Whiteclaw reimagines cocktails
MARK ANTHONY BRANDS INTERNATIONAL — NEW BRAND CREATION
The team at White Claw had identified an opportunity to expand the brand's reach into the cocktail category and tap into a consumer need for maximum flavour and taste, without compromising on the quality or lightness the brand is famous for. Recognising that this new proposition had to both leverage White Claw’s equity and communicate something entirely new and different for the brand - our role was to stretch the potential and deliver a disruptive, unexpected creative solution that delivered immediate impact. Introducing...Clawtails.
Our role
Brand strategy
Packaging design
Brand world design
US Roll-out
The team at Dynamo really pushed the creative boundaries on this project and did a fantastic job of bringing Clawtails to life. They really got under the skin of the brief, understood the strategic direction, challenged our thinking and delivered a brand identity and packaging design that is fresh, disruptive and spot on for our audiences. We couldn't be happier with the results.
