Travel retail - A tale of two cities
DUBLIN AND CORK DUTY FREE - REBRAND/NEW IDENTITY DESIGN
ARI needed a new duty free brand to replace the outgoing 'Loop' in Dublin and Cork airports. We seized the opportunity to distinguish between two key destinations by diving deep into the heart and soul of each city for design inspiration - all while crafting and instantly recognisable master brand. Welcome to Dublin and Cork Airport Duty Free.
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Our role
Brand strategy
Visual identity design
Brand world design
Retail interior branding
Campaign design
Guidelines
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I've worked with Dynamo for years, but this project has been one of my absolute favourites. From the very first concept, they just nailed it - capturing the spirit, energy, and ambition we had for our Dublin and Cork Airport duty free stores. The brand is vibrant, rooted in place, and genuinely world-class. As always, working with the Dynamo team was refreshing, collaborative, and a pleasure. They've truly raised the bar for branding in global travel retail.
