Conversation that counts

Newstalk - brand repositioning and identity overhaul

Ireland’s most listened to radio station needed a brand to match. People loved the openness Newstalk was bringing to the airwaves, facilitating open and honest dialogue between listeners and guests alike. It was our job to bring it to life visually and tonally in a game-changing new brand, starting from scratch.

Our role

Brand strategy

Visual identity design

Tone of voice

Brand world design

Guidelines

“The Newstalk brand has markedly evolved to better reflect the product offering and position Newstalk as a more modern, dynamic and relevant media brand”

Patricia Monahan, Former Managing Editor - NewsTalk