We’re beyond proud of our latest collaboration with Compu b on their rebrand to Select.

The new identity will roll out across their 6 stores in Ireland and 23 Stormfront stores across the UK making it one of the largest Apple Premium Resellers in both countries.

Our brief was to develop an iconic, energetic visual identity that harmonises the Select’s exquisite product range and vast service portfolio.

To this end, we created flexible design systems, utilising bold colour and graphic language that enables clear distinction across the wide range of offerings. The identity has been designed to work effectively in both retail and digital environments without the need for any adaptations.

Select recently unveiled their two story flagship in the heart of Dublin’s main shopping district on South Kings Street. You absolutely need to visit, when you’re next in town.