Dynamo wins at the 2022 GDUSA Packaging Design Awards
Dynamo has won a prestigious ‘American Package Design Award’ at the GDUSA awards for Irish beauty legends, The Handmade Soap Company. Anam is their greenest range yet and we are delighted to have played a part in its creation.
The GDUSA’s annual competition “celebrates beauty and style, of course, but even more important, the power of deliberate design to forge an emotional link with the buyer at the moment of truth”. Increasingly, consumers’ truth lies in their impact on the environment and they expect the brands they buy to act sustainably. In fact, it is often a core consideration in their purchasing decisions.
Known all over Ireland as the company where “Kindness comes Naturally”, the Handmade Soap Co. wanted to solidify their green credentials. Our brief from them was to create a name and packaging design for their new luxury range that would resonate with their eco-conscious audience. The name chosen was ‘ANAM’, meaning ‘soul’ in Irish. This spoke both to the sustainable approach taken to the packaging and to the ingredients themselves. As an Irish owned family business, the Handmade Soap Company are incredibly hands-on and take great care in their products, literally pouring their heart and soul into everything they do. The name ANAM was also, importantly, pronounceable by non-Irish-speakers in order to reach a global audience.
We produced an art deco inspired pattern inspired by the ingredients that wrapped around the frosted brown glass bottles. This pattern was screen printed by hand in gold ink by local artisan printers and also extended across the rest of the range, including the fully compostable refill pouches, a first for an Irish cosmetic brand. Everything in the range is fully compostable or refillable and Ecocert and Cosmos accredited. Anam is sold online and through Brown Thomas here in Ireland, stocked in select stores in the U.S. as well as on their dedicated U.S website.
